Brief: Academy Music Group (AMG) operates a large number of music venues across the UK. This rebrand as 44 Music provides an updated and refreshed visual identity that places the group's iconic music venues at the forefront.
The New Name: 44 Music is pronounced "Four Four" Music, and refers to the 4/4 musical time signature, which is the common thread linking pop, rock, hip-hop and dance music.
Concept: 'Powering Your Local Venue'. Within this new design system, the umbrella brand '44 Music' assumes the role of a battery, powering the many historic venues within its ownership. Each of which is represented by an 'electrical symbol' informed by the venue's architectural features.
*This is a conceptual project.
Pop Quiz: What do all these legendary artists have in common?
