Brief: Packaging design for a new range of non-alcoholic drinks from Unilever. Formulated in Stockholm and available only in Sweden and Aimed at those who enjoy the rituals associated with a party, bar or club without the negative side effects of alcohol consumption.
Concept: Taking the theme of 'the ritual' and combining it with the vast forests of Sweden, and the infamous forest party scenes, the brand alludes to the rituals of the occult. *The design draws inspiration from * the lighter end of the horror fiction and movie genres, as well as in 'spooky' children's cartoons such as Scooby Doo. Haxa is the Swedish word for witch.
Volume Up!!!
