Brief: To create the branding for a new holistic gym in Rockhampton, Queensland.
Concept: 'Disconnect from the Outside and Connect to Yourself' encapsulates providing a space for users to 'switch' off from the outside world and focus on their health, fitness, and relaxation. This branding reflects the dedicated ethos of the founders, and the physical and mental freedom they hope their customers will feel, presented in a simple, fun way.
*This is a conceptual project.
