BRIEF: The client, Manchester Electronic Collective, commissioned me to create branding and social media ads for their then-new monthly live electronic music events in Manchester.
THE CONCEPT: 'Dance With The Robots' explores the parasocial relationship between the electronic musician and their equipment, often referred to as 'the machines'. The logo/wordmark is based upon the step sequencers within many hardware drum machines. The main graphic image depicts androids/cyborgs with their own distinct personalities. This is a common visual metaphor within electronic music, from Kraftwerk to Daft Punk and beyond.
In April 2024 we chose to celebrate/contemplate the recentish tradition of "SPRING BREAK!!". Particularly, with regard tourist using purpose built resorts in poorer countries, that restrict entry for local people, exploit local workers and cause environmental problems.
The image shows a bunch of largely lovely spring breakers partying whilst something ominous hangs over them. It's up to the viewer ask to why the 'robo -dolphin' is there. Maybe he's just innocently watching or entertaining them? Or has he had to get out of the sea because it is no longer hospitable to him?
The image shows a bunch of largely lovely spring breakers partying whilst something ominous hangs over them. It's up to the viewer ask to why the 'robo -dolphin' is there. Maybe he's just innocently watching or entertaining them? Or has he had to get out of the sea because it is no longer hospitable to him?
The colour fade/sunset is informed by design of Lost Mary disposable vapes, representing the a large number of disposable products used during spring break and other festivals.
So now you've seen the latest trendy pieces of work
for this ongoing project, let's get back to the start.....
The posts created for the initial events depicted somewhat ramshackle-looking humanoid robots to signify the DIY nature of the event and the rough-and-ready feel of many of the performances.
The promotional materials for the January 2024 event depicted a group of cyborgs with robotically enhanced vision, hearing, and sense of wonder. This is to reflect the feeling of excitement that can accompany a new year.
Instagram Stories.
Bespoke Posts for Performing Artists
With AI in the news so much at the beginning of 2024, in March we chose to celebrate the original Godfathers of the Movement like Max Headroom and Holly from Red Dwarf as well as other glitchy talking faces on a computer screen, robots from Sci-fi and Comedy movies and TV shows in 80's and 90s.
