Brief: In May 2024, Crowdfunder requested a social media post that would resonate with younger audiences and invite them into the world of crowdfunding.
The Concept: Do More Together became a vibrant, energetic campaign built around the idea of bringing bold ideas to life as a community. The core concept launched as a short animation designed to appeal to younger millennials and Gen Z—using a fresh, modern colour palette, contemporary type, and dynamic photography that showcases the kinds of projects, clubs, and creative ventures Crowdfunder helps elevate.
Throughout the sequence, the existing Crowdfunder logo becomes a playful geometric motif, adding rhythm and movement that sync beautifully with an upbeat, modern soundtrack.
After the animation set the tone, the concept was expanded into a suite of Instagram stories, a seven-sheet poster series, and a billboard—creating a cohesive campaign that feels lively, modern, and built for sharing.
