Brief: In May 2024, Crowdfunder requested a social media post designed to attract younger users to the platform.
The Concept: 'Do More Together' was initially presented within a short animation that captures the essence of how Crowdfunder can be used as a tool to elevate exciting new projects, sports clubs, artistic endeavours, and campaign groups. It is presented in a way that appeals to younger millennials and Gen Z viewers. Through a vibrant yet stylish colour palette, modern font, and a series of photographs representing the exciting activities crowdfunding can facilitate, the brand’s existing logo is used to create geometric patterns throughout the sequence. The action on screen is accompanied by a modern soundtrack, with rhythms that coincide with the visuals.
This concept has been rolled out into a set of Instagram stories, a seven-sheet poster series and a billboard ad.
